A miracle in a bottle.
RC Cola wanted to promote RC Mega, a variant that serves up to four persons. Its refreshing taste and serving size make it a bang for your buck.
RC took inspiration from pop culture and referenced the Filipino film classic Himala (Miracle). The brand meticulously recreated scenes from the 1980s film—from the acting, costume, set, color grading, even the film's grain. Then, they inserted the brand as the source of the miracles instead.
Like the film classic, after a series of seemingly supernatural events, a young woman is taken by her town as its miracle worker. But Elisa, who just innocently bought an RC Cola bottle from the neighborhood store believes otherwise, gathering the whole town to spill the truth.
