Other Film Content — Viral Film · Shortlisted Spikes Asia · 2021
RC Cola is a minor player in the carbonated soft drinks category in the Philippines.
Objective of the campaign: To make drinkers of market leader Coke switch to challenger brand RC Cola.
To do this, RC had to take a territory not yet owned by the giant soda brands. So while Coke was into music marketing, and Pepsi into taste tests, RC seized a space that's a surefire hit among Gen Z: humor.
A lead singer decides to quit her band because she doesn't feel she belongs. Until she finds out that her bandmates are as odd as her.
