GREENWICH PIZZA | APOLOGETIC PRE-ROLLS

Other Film Content — Micro-film · Shortlisted Spikes Asia · 2021

Idea

Greenwich Pizza asked the agency to create 6-second unskippable YouTube pre-rolls for its brand promotion.

An annoying format, that may end up getting people annoyed at the brand.

What to do?

From the get-go, get the pre-rolls to apologize for annoying viewers. And use YouTube's video sequencing to build a story.